Thursday, November 5, 2009

Adidas Cancels UCF Deal Over Jordan’s Jordans

Well, that didn’t take long. Hours ago, UCF announced that His Heirness Marcus Jordan would be taking the floor in tonight’s exhibition in his dad’s Air Jordans. According to Darren Rovell at CNBC, adidas has responded… by summarily canceling their $1.9 million sponsorship with the Golden Knights.


(But what of the custom-made Air Jordans? All people get those before their freshman year, right?)

The immediate ramifications - financial and otherwise - are as yetSource: SPORTSbyBROOKS RSS Feed

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